Federal-Mogul’s ANCO® Wipers Brand Wins Product and Marketing Awards At Automotive Aftermarket Products Expo
Southfield, Michigan, November 11, 2011….Federal-Mogul’s (NASDAQ: FDML) ANCO® wipers product and marketing teams received the highest honors in competitions for new products and point-of-sale materials during last week’s Automotive Aftermarket Products Expo (AAPEX) in Las Vegas. AAPEX is one of the world’s largest shows for businesses in the automotive replacement parts and service industry.
The innovative and affordable ANCO Profile™ wiper blade was selected as the Best New Product in the “Smooth Sailing” category of the AAPEX Packaging and New Product Awards. Judging was based on the product’s overall enhancement of the driving experience through improved vehicle performance. These profile-style wipers are available as easy-to-install upgrades for vehicles currently equipped with conventional wipers as well as direct-fit replacements for vehicles originally equipped with profile wipers.
In the Car Care Council Women’s Board Automotive Communication Awards competition, the ANCO team was recognized for development of the Best Posters and Signage. The brand’s winning point-of-sale materials, which remind consumers to be prepared for any weather by replacing worn wipers with new ANCO products, reflect Federal-Mogul’s aggressive ongoing support of its aftermarket trade partners.
“These awards are representative of our significant investment in market-leading wiper products and highly creative and effective communication tools,” said Michael Proud, director of marketing, North America, Federal-Mogul. “Our product development and marketing programs ultimately benefit our many trade partners, through increased brand awareness and customer demand, and consumers who choose ANCO products to help protect their safety in all driving conditions.”
For more information regarding ANCO products, please contact your ANCO supplier or Federal-Mogul representative, or visit the new www.ANCOWipers.com website.
About Federal-Mogul Federal-Mogul Corporation is a leading global supplier of powertrain and safety solutions to the world’s foremost original equipment manufacturers of automotive, commercial, aerospace, marine, rail and off-road vehicles; industrial, agricultural and power generation equipment; as well as the worldwide aftermarket. Federal-Mogul’s leading technology and innovation, lean manufacturing expertise, and global distribution network deliver world-class products, brands and services at a competitive cost. The company’s sustainable global profitable growth strategy creates value for its employees, customers and shareholders. Federal-Mogul was founded in Detroit in 1899. The company is headquartered in Southfield, Michigan, and employs approximately 45,000 people in 35 countries.
Federal-Mogul’s aftermarket products are sold under a variety of well-known brands, including: Abex®, AE®, ANCO®, Beral®, Carter®, Champion®, FP Diesel®, Fel-Pro®, Ferodo®, Glyco®, Goetze®, MOOG®, National®, Necto®, Nüral®, Payen®, Precision®, Sealed Power®, Speed-Pro® and Wagner®. All Federal-Mogul trademarks are owned by Federal-Mogul Corporation, or one or more of its subsidiaries, in one or more countries. Visit the company’s website at www.federalmogul.com.